BRAND & PRODUCT POSITIONING
Help people get it.
Product and brand messaging crafted to clearly communicate the value of even the most complex technical products across all channel.
- Product positioning
- Core stories & messaging hierarchy
- Company brand & communications
CONTENT MARKETING & GROWTH
Content marketing strategy developed and led by an executive level CMO backed with the expert team to produce and distribute content to your ideal user.
- Content strategy
- Content creation: video, articles, infographics, animations, whitepapers
- Content distribution: organic and paid media, SEO, audience development
- Traffic and funnel strategy
REVENUE MARKETING & ONBOARDING
Make sales and keep customers around.
Sales enablement and revenue marketing collateral to sell B2B or develop key partnerships, and onboarding flows to facilitate adoption and retain customers.
- Sales enablement
- Partnership and influencer development
- Onboarding flows
- Customer retention campaigns
FUNDRAISING & ACQUISITIONS
Raise it, sell it.
Investor-facing materials strategically crafted by experts who understand what it takes to raise a round or facilitate an acquisition.
- Fundraising strategy
- Pitch decks
- Reseller materials
Our team is set up to align with the following:
- Executive leadership & CMO guidance
- Product launch and go-to-market strategy
- Demand / lead generation
- Revenue marketing & sales enablement
- Organic and paid social marketing, SEO & SEM
- Email, newsletter, text & chatbot marketing
- Fundraising, pitching and acquisitions support
- Partnership development
- Video & visual stories
- Product briefs
- Technical whitepapers
- Kickstarter campaigns
We help you drive measurable outcomes in your company.
De-risk your investment.
Skilled market entry strategy, multi-channel storytelling that creates product resonance.
Find your fit.
Corporate pilot programs, funding and startup acceleration/incubation support.
Develop your core team.
Executive coaching, team trainings, educational talks, speaking engagements.
Achieve sustainable growth.
Product strategy, marketing systems & processes set-up, expert execution.
Helped us hide a highly complex technical product behind a vibrant, clear language that speaks to both developers and enterprises. Straight to the point and a true wordsmith with great empathy for the various audiences and user groups.”
Christian Umbach, Cofounder & CEO
Set a new bar for our company’s metrics, and offered expert mentorship to our growth team to ensure the improvements were sustainable. Also served as a massive source of guidance with regards to our content strategy, and made several high-impact product and operational improvements. I cannot recommend InterimCMO enough!”
Ryan Rutan, Partner & CIO